The one that started it all — meet the O.G. Brief. Made to move with you, sleep with you, and honestly… make you forget you’re even wearing underwear (until you catch yourself doing a little strut in the mirror 👀).
Why you’ll love the O.G. Brief:
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No front wedgies, ever. Designed with a slightly wider crotch, stay-put seams, and a comfy cut that hugs your hips just right.
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Breathable cotton goodness. Made from 95% soft cotton — the fabric gynecologists actually recommend.
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Perfect thickness. Thin enough to disappear under leggings, but durable enough to stay exactly where it belongs.
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Extra lining where it matters. Fully sewn-in lining extends all the way to the front waistband for extra absorbency and zero irritating seams.
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Soft + stretchy. The blend of 5% spandex gives the perfect hug — never too tight, never too loose.
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A touch of lace, a dash of sexy. Comfort and confidence don’t have to be opposites. The soft lace trim adds just the right amount of spice.
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Made by women, for women. Every pair supports a small, woman-owned Canadian biz (that’s us 💕).
Your everyday, sleep-in, live-in, never-want-to-take-off underwear.
Care tip:
Wash cold and lay flat to dry to keep your Merlot looking rich and your fit feeling perfect.